SoftCanada takes your privacy seriously. This Privacy Policy explains how we collect, use, protect, and share your personal information, and outlines your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) where relevant.

We may update this policy from time to time to reflect changes in our services, legal requirements, or best practices. We encourage you to review this policy periodically so you understand how your information is handled and what choices are available to you.‍

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What This Policy Covers

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This policy explains:

• What personal information we collect
• How and why we use that information
• When and how we may contact you
• When we may share your information with others
• How we protect your information
• Your rights and choices regarding your data

This policy applies to SoftCanada and its related services, platforms, and digital properties, including our website and official social media channels.

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What This Policy Does Not Cover

Our services may include links to third-party websites, tools, or platforms. These third parties operate under their own privacy policies, and any information you provide to them is governed by their rules, not ours. We recommend reviewing their privacy practices before sharing personal data.

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How We Protect Your Personal Information

We are committed to keeping your personal information secure. SoftCanada designs its services with privacy and security in mind and uses appropriate technical and organizational safeguards to protect data against unauthorized access, loss, or misuse.

No system is completely secure. If you believe your personal information may have been compromised — for example, if you suspect unauthorized access to your account — please contact us immediately.

Where We Store and Process Information

SoftCanada may use service providers that operate in different countries, including outside Canada or the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

By using our services, you understand that your information may be transferred, stored, or processed outside your country of residence.

What Personal Information We Collect

Information You Provide Directly

Depending on how you interact with SoftCanada, we may collect information such as your name, email address, contact details, age, or other information you choose to provide. This may include content you submit, comments you post, or enquiries you send to us.

Device and Technical Information

We automatically collect certain technical information when you access our services, including:

• IP address
• Device type and identifiers
• Browser and operating system information
• Usage data related to how you interact with our site

This information helps us maintain security, improve performance, and understand how our services are used.

Account Information

If you create a SoftCanada account, we collect information needed to manage your account, such as login credentials and preferences, as well as data about how you use our services.

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How Long We Keep Your Information

We retain personal information only for as long as necessary to:

• Provide our services
• Fulfill the purposes outlined in this policy
• Meet legal or regulatory requirements

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We consider the type of information, its sensitivity, and applicable legal obligations when determining retention periods. Inactive accounts may be closed after a reasonable period, and we may notify you before doing so.

How We Use Your Personal Information

We only use personal information when we have a lawful basis to do so. Depending on the context, this may include your consent, contractual necessity, legal obligations, or legitimate interests.

We use your information to:

• Provide and improve our services
• Respond to enquiries and support requests
• Personalize content and user experience
• Communicate important updates or service information
• Conduct research and improve platform performance
• Deliver relevant communications or marketing where permitted

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When We Contact You

We may contact you to:

• Provide service-related updates or notices
• Respond to messages, enquiries, or complaints
• Invite you to participate in surveys (always optional)
• Send marketing or promotional communications if you have opted in

We will never ask you for your password.

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Marketing Communications

We only send marketing communications if you have agreed to receive them. You can unsubscribe at any time. Even if you opt out of marketing, we may still send essential service-related messages.

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Advertising and Personalisation

We may use limited information to show relevant SoftCanada content or advertisements on third-party platforms. You can control advertising preferences through your account settings or the relevant third-party platform.

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When We Share Personal Information

We never sell your personal information.

We may share information:

• When you choose to make content public
• With trusted service providers who support our operations
• With partners within the SoftCanada ecosystem
• When required by law or to protect rights and safety

All service providers are required to protect your information and use it only for authorized purposes.

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Children and Young Users

Some SoftCanada content may be suitable for younger audiences. Where required, we take additional steps to protect children’s privacy and may require parental or guardian consent in accordance with applicable laws.

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Cookies and Tracking Technologies

SoftCanada uses cookies and similar technologies to:

• Ensure core site functionality
• Remember preferences and settings
• Understand usage patterns
• Improve performance and user experience

Some cookies are essential and always active. Others, such as analytics or personalization cookies, are used only where permitted. You can manage cookie preferences through your browser or device settings.

Disabling cookies may affect site functionality.

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Your Privacy Rights

You have the right to:

• Request access to your personal information
• Request correction or deletion of inaccurate data
• Object to or restrict certain processing
• Withdraw consent at any time
• Request data portability where applicable

Some requests may be limited by legal or operational requirements.

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Changes to This Policy

We may update this Privacy Policy periodically. If changes are significant, we will notify you through appropriate means such as a notice on the site or direct communication.

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Contact Us

If you have questions about this Privacy Policy or your data rights, you can contact us at:

privacy@softcanada.com

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